Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity

Jean-Noël Kapferer
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Jean-Noël Kapferer: HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales

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Keywords: Strategic Brand Management; Creating; Evaluating; Brand Equity (search for similar items in EconPapers)
Date: 1992
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Citations: View citations in EconPapers (32)

Published in Kogan Page, pp.NC, 1992

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00788649

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