L'enfant et la publicité: les chemins de la séduction

Jean-Noël Kapferer
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Jean-Noël Kapferer: HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales

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Keywords: enfant; publicité; séduction (search for similar items in EconPapers)
Date: 1985
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Published in Dunod, pp.NC, 1985

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00788657

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