La sensibilité aux marques: nouveau concept pour la gestion des marques

Jean-Noël Kapferer and Gilles Laurent
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Jean-Noël Kapferer: HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales
Gilles Laurent: HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales

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Keywords: sensibilité; marques; concept; gestion des marques (search for similar items in EconPapers)
Date: 1983
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Published in Fondation Jours de France pour la Recherche en Publicité, pp.NC, 1983

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00788658

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