Paris as a Brand

Jean-Noël Kapferer
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Jean-Noël Kapferer: HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales

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Keywords: Paris; Brand (search for similar items in EconPapers)
Date: 2011
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Citations: View citations in EconPapers (2)

Published in K. Dinnie (Ed.). City Branding: Theory and Cases, Palgrave Macmillan, pp.184-189, 2011

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00789266

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