Puissance de la marque

Jean-Noël Kapferer
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Jean-Noël Kapferer: HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales

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Keywords: Puissance; marque (search for similar items in EconPapers)
Date: 2005
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Published in MBA, l'essentiel du management par les meilleurs professeurs, Dunod, pp.169-192, 2005

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00789269

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