Corporate Brand and Organizational Identity

Jean-Noël Kapferer
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Jean-Noël Kapferer: HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales

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Keywords: Corporate Brand; Organizational Identity (search for similar items in EconPapers)
Date: 2002
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Citations: View citations in EconPapers (3)

Published in B. Moingeon, G. Soenen (Eds). Corporate and Organizational Identities: Integrating Strategy, Marketing, Communication and Organizational Perspectives, Routledge, pp.175-194, 2002

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00789271

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