Les représentations du dysfonctionnement d'un service et les réponses de l'entreprise

Jean-Pierre Mathieu () and Olivier Morrisson ()
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Jean-Pierre Mathieu: Audencia Recherche - Audencia Business School

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Date: 2003-11-28
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Published in 8èmes Journées de Recherche en Marketing de Bourgogne, Nov 2003, Dijon, France

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