Contribution de la sociologie et de l'anthropologie au renouvellement du cadre d'analyse des émotions en marketing: une illustration avec le cas du dégoût alimentaire

Mohamed Merdji ()
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Mohamed Merdji: Audencia Recherche - Audencia Business School

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Date: 2003-11-06
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Published in 8èmes Journées de Recherche en Marketing de Bourgogne, Nov 2003, Dijon, France

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