La marque est-elle encore à la portée des PME

Jean-Noël Kapferer
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Jean-Noël Kapferer: HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales

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Keywords: marque; PME (search for similar items in EconPapers)
Date: 1990
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Published in D. Michel, M. Michel (Eds.). Le défi de la petite et moyenne entreprise, CEPP, pp.193-196, 1990

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