Fiabilité et validité des principales mesures du souvenir publicitaire

Jean-Noël Kapferer
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Jean-Noël Kapferer: HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales

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Keywords: Fiabilité; validité; mesures; souvenir publicitaire (search for similar items in EconPapers)
Date: 1988
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Published in Mesurer l'efficacité de la publicité, IREP, Editions d'Organisation, pp.NC, 1988

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00793733

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