A comparison of TV advertising and mothers' influence on children's attitudes and values

Jean-Noël Kapferer
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Jean-Noël Kapferer: HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales

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Keywords: comparison; TV advertising; mothers' influence; children's attitudes; values (search for similar items in EconPapers)
Date: 1987
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Published in M. Ward, M. Robertson, M. Brown (Eds.). Commercial Television and European Children, Gower Press, pp.NC, 1987

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00793735

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