L'imitation des marques: stratégie et impact des copies in Le capital de marque: management et évaluation 1992

Jean-Noël Kapferer
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Jean-Noël Kapferer: HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales

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Keywords: imitation; marques; stratégie; impact des copies; capital de marque; management; évaluation; 1992 (search for similar items in EconPapers)
Date: 1992
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Published in Séminaire IREP "La marque et ses enjeux", 1992, France. pp.41-60

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00793992

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