Effets de seuil dans la notoriété des marques

Jean-Noël Kapferer and Gilles Laurent
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Jean-Noël Kapferer: HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales
Gilles Laurent: HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales

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Keywords: Effets de seuil; notoriété; marques (search for similar items in EconPapers)
Date: 1988
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Published in 40th ESOMAR Congress, 1988, Montreux, Suisse

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00793996

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