Marketing Analysis on the Basis of Consumers' Degree of Involvement: Practical Applications

Jean-Noël Kapferer and Gilles Laurent
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Jean-Noël Kapferer: HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales
Gilles Laurent: HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales

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Keywords: Marketing Analysis; Consumers; Degree of Involvement; Practical Applications (search for similar items in EconPapers)
Date: 1984
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Published in 37e Congrès ESOMAR, 1984, Rome, Italy

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00794000

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