Une analyse des relations entre les classifications socio-culturelles et de style de vie et l'achat des produits courants

Jean-Noël Kapferer and Gilles Laurent
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Jean-Noël Kapferer: HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales
Gilles Laurent: HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales

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Keywords: relations; classifications socio-culturelles; style de vie; achat; produits courants (search for similar items in EconPapers)
Date: 1981
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Published in XXIe Journées de l'IREP, 1981, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00794002

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