Are Early Triers Innovators ?

Jean-Noël Kapferer and Gilles Laurent
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Jean-Noël Kapferer: HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales
Gilles Laurent: HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales

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Keywords: Early Triers; Innovators (search for similar items in EconPapers)
Date: 1980
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Published in 33e Congrès ESOMAR, 1980, Monte Carlo, Monaco

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