Concurrences et complémentarités entre les canaux physiques et électroniques. Une application aux produits musicaux

Blandine Labbé-Pinlon () and Bertrand Belvaux
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Blandine Labbé-Pinlon: Audencia Recherche - Audencia Business School

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Abstract: This research studies mono and multichanel behaviors with musical CD. After showing several profiles, results prove that multiples channel visiting behaviors can be explained by the appropriateness of channel to the purchase decision stage (preparation and buying) and by the perceived risk in web buying.

Date: 2009
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Published in Revue management & avenir, 2009, 26, pp.15-32. ⟨10.3917/mav.026.0015⟩

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Working Paper: Concurrences et complémentarités entre les canaux physiques et électroniques. Une application aux produits musicaux (2007)
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00796929

DOI: 10.3917/mav.026.0015

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