Design de la marque par-delà le design produit, lecture sémiotique d'un artefact: l'Iphone

Jean-Pierre Mathieu () and Nabil El Hilali ()
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Jean-Pierre Mathieu: Audencia Recherche - Audencia Business School
Nabil El Hilali: Audencia Recherche - Audencia Business School

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Date: 2011
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Published in Management & sciences sociales, 2011, 10-11, pp.101-114

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00797028

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