Les consommateurs face aux promotions prix en euro. Analyse comparative de la perception et de l'impact sur le comportement d'achat de trois techniques classiques: prix barrés, bons de réduction, produits gratuits

Blandine Labbé-Pinlon () and Catherine de La Fouchardière
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Blandine Labbé-Pinlon: Audencia Recherche - Audencia Business School

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Date: 2003-09-25
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Published in 6ème Colloque Etienne Thil, Sep 2003, La Rochelle, France

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