Les mécanismes de l'évolution du concept marketing

Jean-Pierre Mathieu () and Gilles Roehrich
Additional contact information
Jean-Pierre Mathieu: Audencia Recherche - Audencia Business School
Gilles Roehrich: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique

Post-Print from HAL

Date: 2004-06-17
References: Add references at CitEc
Citations:

Published in 3ème colloque Méthodes, Sciences et Thématiques pour le Marketing (MSTM) - Nouvelles avancées du Marketing et du Management, Jun 2004, Paris, France

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00797319

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().