The introduction of spatial quantization in picture of advertisement by the theory of privileged angles and remarkable proportions and its link with strategy of communication. Applications to the advertisement picture of Taj Mahal

Jean-Pierre Mathieu (), Makarand Gulawani and Michel Le Ray
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Jean-Pierre Mathieu: Audencia Recherche - Audencia Business School

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Date: 2004-12-21
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Published in IIMK NASMEI International Conference on Marketing Strategies for Firms in Emerging Markets, Dec 2004, Calicut, India

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