Créer de l'authenticité au sein des points de vente

Blandine Labbé-Pinlon () and Sandra Camus ()
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Blandine Labbé-Pinlon: Audencia Recherche - Audencia Business School
Sandra Camus: Pôle de Recherche - Rouen Business School - Rouen Business School

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Date: 2004-09-23
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Published in 7ème Colloque Etienne Thil, Sep 2004, La Rochelle, France

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