Incidence des prix et des promotions sur le déclenchement d'impulsions d'achat et d'achats impulsifs émotionnels en GMS

Blandine Labbé-Pinlon (), Annie Bonnefont and Magali Giraud
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Blandine Labbé-Pinlon: Audencia Recherche - Audencia Business School
Magali Giraud: CRM - Centre de Recherche en Management - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - IAE - Institut d'Administration des Entreprises - Toulouse - CNRS - Centre National de la Recherche Scientifique

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Date: 2005-11-09
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Published in 10èmes Journées de Recherche en Marketing de Bourgogne, Nov 2005, Dijon, France

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