The role of emotions as antecedents of cognitive assessment in the evaluation of incremental versus really new products

Jean-Pierre Mathieu (), Jonas Hoffmann and Gilles Roehrich
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Jean-Pierre Mathieu: Audencia Recherche - Audencia Business School
Gilles Roehrich: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique

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Date: 2010-03-02
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Published in International Conference on Kansei Engineering and Emotion Research 2010 (KEER), Mar 2010, Paris, France

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