Le processus de choix dans un environnement multicanal. L'information sur Internet rend-elle l'achat plus rationnel en magasin ?

Blandine Labbé-Pinlon () and Bertrand Belvaux
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Blandine Labbé-Pinlon: Audencia Recherche - Audencia Business School

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Date: 2011-03-05
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Published in Journée de recherche du LARGEPA " La rationalité limitée en gestion : Etat des lieux et perspectives à partir du Marketing et du Management ", Mar 2011, Paris, France

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