Brand Experience: What Is It? How Do We Measure It? And Does It Affect Loyalty?

J.J. Brakus, B.H. Schmitt and L. Zarantonello
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L. Zarantonello: LEM - Lille - Economie et Management - Université de Lille, Sciences et Technologies - CNRS - Centre National de la Recherche Scientifique

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Date: 2009
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Published in Journal of Marketing, 2009, 73, pp.52-68

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00799102

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