Modelling short and long term customer acquisition and retention effects in consumer goods sales using stochastic and econometric methods

M. Calciu () and I. Mihart
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M. Calciu: LEM - Lille - Economie et Management - Université de Lille, Sciences et Technologies - CNRS - Centre National de la Recherche Scientifique

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Date: 2010
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Published in Journal of Marketing Trends, 2010, 1 (2), pp.74-86

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00803246

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