Deterministic and stochastic customer litetime value models. Evaluating the impact of ignored heterogeneity in non-contractual contexts

M. Calciu ()
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M. Calciu: LEM - Lille - Economie et Management - Université de Lille, Sciences et Technologies - CNRS - Centre National de la Recherche Scientifique

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Date: 2009
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Published in Journal of targeting measurement and analysis for marketing, 2009, 17 (4), pp.257-271

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