Intégrer les clients dans le business model

Loïc Plé and X. Lecocq ()
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X. Lecocq: LEM - Lille - Economie et Management - Université de Lille, Sciences et Technologies - CNRS - Centre National de la Recherche Scientifique

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Date: 2012
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Published in P. Volle. Stratégie clients - Point de vue d'experts sur le management de la relation client, Pearson, pp.73-99, 2012, 978-2-7440-7612-1

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