Le marketing international - Europe de l'Est: une mosaïque d'opportunités

Jean-Paul Larçon
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Jean-Paul Larçon: HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales

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Keywords: marketing international; Europe de l'Est; opportunités (search for similar items in EconPapers)
Date: 1996
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Published in Revue Française du Marketing, 1996, 160, pp.5-93

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