Chinese Multinationals (Ed.)

Jean-Paul Larçon
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Jean-Paul Larçon: HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales

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Abstract: This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management, etc. The strategies of several well-known companies are described in detail, including Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, etc.

Keywords: Chinese; Multinationals (search for similar items in EconPapers)
Date: 2008
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Published in World Scientific Publishing Company, pp.300, 2008

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00808761

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