Corporate imagery and corporate identity

Jean-Paul Larçon
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Jean-Paul Larçon: HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales

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Keywords: Corporate imagery; corporate identity (search for similar items in EconPapers)
Date: 1984
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Published in M. Kets de Vries (Ed.). The Irrational Executive, International Universities Press, chap. 16, 1984

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00813031

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