A Standard Error Estimator for the Polarization Index: Assessing the Measurement Error in One Approach to the Analysis of Loyalty

Gilles Laurent, Cam Rungie, Bruce Brown and Suma Rudrapatna
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Gilles Laurent: HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales

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Keywords: Standard Error Estimator; Polarization Index; Measurement Error; Loyalty (search for similar items in EconPapers)
Date: 2005
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Published in Marketing Bulletin, 2005, 16 (2), pp.1-11

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00818686

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