Consumer Involvements Profiles: New Empirical Result

Gilles Laurent and Jean-Noël Kapferer
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Gilles Laurent: HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales
Jean-Noël Kapferer: HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales

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Keywords: Consumer; Involvements; Profiles (search for similar items in EconPapers)
Date: 1985
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Citations: View citations in EconPapers (7)

Published in Advances in Consumer Research, 1985, pp.NC

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00820493

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