Les modèles log-linéaires: applications en marketing

Gilles Laurent and Yves Evrard
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Gilles Laurent: HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales
Yves Evrard: HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales

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Keywords: modèles log-linéaires; applications; marketing (search for similar items in EconPapers)
Date: 1982
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Published in Méthodologie de la Recherche en Marketing, 1982, pp.NC

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