Advanced database marketing: innovative méthodologies and applications for managing Customer relationships
K. Coussement,
Koen De Bock () and
S.A. Neslin
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K. Coussement: LEM - Lille - Economie et Management - Université de Lille, Sciences et Technologies - CNRS - Centre National de la Recherche Scientifique
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Date: 2013
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Published in Gower/Ashgate, London, U.K, 300 p., 2013
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00821524
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