Text mining for database marketing

K. Coussement and Koen De Bock ()
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K. Coussement: LEM - Lille - Economie et Management - Université de Lille, Sciences et Technologies - CNRS - Centre National de la Recherche Scientifique

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Date: 2013
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Published in Coussement K., De Bock K.W., Neslin S.A. Advanced database marketing : innovative methodologies and applications for managing Customer relationships, Gower/Ashgate, London, U.K., pp.XXX, 2013

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