A literature review of consumer-based brand scales

L. Zarantonello
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L. Zarantonello: LEM - Lille - Economie et Management - Université de Lille, Sciences et Technologies - CNRS - Centre National de la Recherche Scientifique

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Date: 2008
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Published in B.H. Schmitt, D. Rogers. Handbook on brand and experience management, Elgar publishing, Boston, pp.188-218, 2008

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