La fidélité à la marque des consommateurs âgés

Gilles Laurent and R. Lambert-Pandraud
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Gilles Laurent: HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales

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Keywords: fidélité; marque; consommateurs âgés (search for similar items in EconPapers)
Date: 2005
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Published in L'Art du Management 3, Dunod, pp.380-385, 2005

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00821722

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