Research in Marketing: Some Trends, Some Recommendations

Gilles Laurent and B. Pras
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Gilles Laurent: HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales

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Keywords: Research; Marketing; Trends; Recommendations (search for similar items in EconPapers)
Date: 1999
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Published in D. Brownlie, M. Saren, R. Wensley, R. Whittington (Eds). Rethinking Marketing - Towards Critical marketing Accountings, Sage Publications, chap. 18, 1999

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