Les premiers acheteurs des produits nouveaux sont-ils ce que l'on croit ?

Gilles Laurent
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Gilles Laurent: HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales

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Keywords: premiers acheteurs; produits nouveaux (search for similar items in EconPapers)
Date: 1997
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Published in EnCode 9th Annual Conference: 'The Information Age', 1997, Varsovie, Pologne. pp.NC

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00821736

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