A Trip to Hawaii, Three Motorcycles, and Five Thousand Movie Tickets. A Study on How the Consumer Deals with Sweepstakes

Gilles Laurent, Marc Vanhuele and P. Chandon
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Gilles Laurent: HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales
Marc Vanhuele: GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique

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Keywords: Hawaii; Motorcycles; Movie Tickets; Consumer; Sweepstakes (search for similar items in EconPapers)
Date: 1996
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Published in EMAC Annual Conference: Marketing for an Expanding Europe, 1996, Budapest, Hungary. pp.2191-2195

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00821739

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