A Multi-category Study of the Impact of Promotional Packages on Product Consumption

Gilles Laurent and P. Chandon
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Gilles Laurent: HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales

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Keywords: Multi-category Study; Impact; Promotional Packages; Product Consumption (search for similar items in EconPapers)
Date: 1996
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Published in EMAC Annual Conference: Marketing for an Expanding Europe, 1996, Budapest, Hungary. pp.1541-1547

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00821743

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