Les représentations comme outil de compréhension de l'élaboration d'un format de vente. Le cas des enseignes de proximité de la grande distribution alimentaire

Blandine Labbé-Pinlon () and Maryline Schultz ()
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Blandine Labbé-Pinlon: Audencia Recherche - Audencia Business School

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Date: 2011-09-22
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Published in Colloque Etienne Thil, Sep 2011, Roubaix, France. pp.CdRom

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