Understanding poverty and promoting poverty alleviation through transformative consumer research

Bige Saatcioglu, Christopher P. Blocker, Julie A. Ruth, Srinivas Sridharan, Colin Beckwith, Ahmet Ekici, Martina Goudie-Hutton, José Antonio Rosa, Debabrata Talukdar, Carlos Trujillo and Rohit Varman
Additional contact information
Bige Saatcioglu: GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique
Christopher P. Blocker: CSU - Colorado State University [Fort Collins]
Julie A. Ruth: RU - Rutgers, The State University of New Jersey [New Brunswick] - Rutgers - Rutgers University System
Srinivas Sridharan: Monash University [Malaysia]
Ahmet Ekici: Bilkent University [Ankara]
Martina Goudie-Hutton: UCD - University College Dublin [Dublin]

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Abstract: Consumer research holds potential for expanding society's understanding of how people experience poverty and mechanisms for poverty alleviation. Capitalizing on this potential, however, will require more exploration of how consumption experiences shape individual and collective well-being among the poor. This article proposes a framework for transformative consumer research focused on felt deprivation and power within the lived experience of poverty. The framework points to consumer choice, product/service experiences, consumer culture, marketplace forces, and consumption capabilities as research streams with potential to help alleviate poverty. Future research in these areas will expand pathways for transforming the lives of the poor by alleviating stress, engaging marketplace institutions, fulfilling life aspirations, leveraging trust and social capital, and facilitating creativity and adaptation.

Keywords: CONSUMER research; POVERTY; CONSUMPTION (Economics); FINANCIAL leverage; INFRASTRUCTURE (Economics); VERSTEHEN; CREATIVE ability; MARKETPLACES (search for similar items in EconPapers)
Date: 2013-08
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Citations: View citations in EconPapers (19)

Published in Journal of Business Research, 2013, 66 (8), pp.1195-1202. ⟨10.1016/j.jbusres.2012.08.012⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00829062

DOI: 10.1016/j.jbusres.2012.08.012

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