Diagnosing Feedback Versus Heterogeneity in Consumer Loyalty: a Non-Parametric Approach

Gilles Laurent, J. D. C. Little and I. Le Roy
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Gilles Laurent: HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales

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Keywords: Diagnosing; Feedback; Heterogeneity; Consumer Loyalty; Non-Parametric Approach (search for similar items in EconPapers)
Date: 1993
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Published in Symposium 'Information Based Decision Making in Marketing', ESOMAR/EMAC/AFM, 1993, France. pp.239-258

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00829069

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