Evaluating the Impact of Marketing Mix Variables on Sales and Market Shares: Identification, Specification, Causality and Estimation

Gilles Laurent, M. Cortstjens and F. Rostand
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Gilles Laurent: HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales

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Keywords: Evaluating; Impactl; Marketing; Mix Variables; Sales; Market Shares; Identification; Specification; Causality; Estimation (search for similar items in EconPapers)
Date: 1987
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Published in Joint EMAC-ESOMAR Congress, 1987, France. pp.NC

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00829071

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