Analyse empirique de la validité des intentions d'achat de biens durables

Gilles Laurent and Anne Macquin
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Gilles Laurent: HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales
Anne Macquin: HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales

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Keywords: intentions d'achat; biens durables; validité (search for similar items in EconPapers)
Date: 1984
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Published in 11e Séminaire International de Recherche en Marketing, 1984, France. pp.NC

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00829074

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