Textual Customer Data Handling for Quantitative Marketing Analysis

K. Coussement and Koen De Bock ()
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K. Coussement: LEM - Lille - Economie et Management - Université de Lille, Sciences et Technologies - CNRS - Centre National de la Recherche Scientifique

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Date: 2013
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Published in K. Coussement, K.W. De Bock and Scott A. Neslin. Advanced Database Marketing: Innovative Methodologies & Applications for Managing Customer Relationships, Gower Publishing, London (United Kingdom), pp.XX, 2013

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