Role of Resource Gap and Value Appropriation: Effect of Reputation Gap on Price Premium in Online Auctions

Tomasz Obloj and Laurence Capron
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Tomasz Obloj: GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique
Laurence Capron: INSEAD - Institut Européen d'administration des Affaires

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Abstract: In this study, we draw on the resource-based view of the firm and on value-based models of strategy to examine when firms appropriate value from their superior resources. We argue for the need to take into account the role of the resource gap between competitors rather than the absolute resource stock of the focal firm when examining the resource-performance relationship. In particular, we investigate whether the ability of a reputable seller to command a price premium is influenced by the reputation gap (i.e., the reputation differences between the focal seller and its closest competitor standardized by the reputation stock of both sellers). We test our hypotheses on 72 matched pairs of online transactions screened from more than 2,000 auctions of new mobile phones on the Polish Internet auction site Allegro. We find that the ability of a reputable seller to command a price premium (1) increases with the size of the reputation gap between the focal seller and its matched competitor, and (2) becomes increasingly smaller for each additional unit of the seller reputation gap. Copyright © 2010 John Wiley & Sons, Ltd.

Keywords: resource-based view; value-based strategy; resource gap; reputation; value appropriation; intangible resources (search for similar items in EconPapers)
Date: 2011-04-01
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Citations: View citations in EconPapers (11)

Published in Strategic Management Journal, 2011, 32 (4), pp.447-456. ⟨10.1002/smj.902⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00853790

DOI: 10.1002/smj.902

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